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Faculty from the School of International Culture and Communication Deliver Keynote Speeches on the 8th National Symposium on Network and New Media Major Construction themed New Liberal Arts, New Media, New Communication

The 8th National Symposium on Network and New Media Major Construction, themed New Liberal Arts, New Media, New Communication, was held in Xi'an from May 17th to 19th. Leading academics, industry pioneers, and representatives from universities across China convened to discuss and share insights on emerging trends and advancements in network and new media talent cultivation, curriculum development, major construction, disciplinary development, and industry growth. Dr. Wei Xuan and Dr. Fan Songnan, both Associate Professors from the School of International Culture and Communication, delivered keynote speeches at two separate panels during the symposium.

The symposium provided a valuable platform for university faculty and industry representatives to engage in in-depth exchanges. Renowned scholars like Professor Yu Guoming and Professor Li Mingde graced the event with their presence, offering insightful and forward-looking perspectives on the impact of artificial intelligence on journalism and communication. In the Teaching, Research, and Academic Publication panel, Dr. Wei Xuan listened to deliberations by leading figures from various universities on the development and breakthroughs of new media majors in the age of artificial intelligence, and shared the experience of communication program of BCU. Dr. Fan Songnan, participating in the International Education and Industry-Education Integration panel, gained insights from new technology companies and university representatives on the latest practices in effectively implementing industry-education integration. She also shared valuable experiences from BCUs high-quality curriculum construction within the context of the New Liberal Arts initiative. Following the presentations, both professors engaged in fruitful discussions with fellow academics and industry representatives, focusing on curriculum development, talent cultivation, and industry-education integration. The achievements and experiences of our university in relevant fields were widely acknowledged, further enhancing its reputation.

The rapid development of new technologies such as ChatGPT, big data, cloud computing, artificial intelligence, and the metaverse, coupled with the continuous integration of traditional and new media, presents new demands on the training of new media professionals.