School of International Culture and Communication (SICC) held the 4th "World Custom and Culture Festival" and the 2023 Freshmen Welcome Party on Hangtiancheng campus.
The theme of the event was "BCU-er • Chinese Heart • Global Mind", which was organized by the General Branch of the Youth League Committee of SICC. Students from the BCU Spanish Club, BCU French Club, BCU German Club, E Creative Studio and Kirakira Studio presented their programs on the event. The students, majoring in foreign languages, brought a unique visual feast to the audience by performing Chinese and foreign classic songs, plays and poems.
The event also invited international students to participate, and was supported by BCU Dance Club, Hip-hop Dance Club, September Guitar Club and other students’ clubs. The party was wonderful and cheered enthusiastically, and ended with the guitar playing and singing "Our Time".
The "World Custom and Culture Festival" is a brand activity of SICC, aiming to provide students of various majors with a platform for showing and learning, enriching their cultural life on campus, enhancing their understanding of Chinese and foreign cultures, and promoting the cultural exchange and cross-cultural communications.
